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Answer the phone, yo!

by Jes

midnightfantasy.jpg

Why should I answer the phone?
Fans nationwide will start receiving calls from Britney Spears today as part of a new promotion from Elizabeth Arden that uses Interactive Voice Recording (IVR) technology to send customized phone call recordings from the pop star to her fans across the country. The promotion is being offered in conjunction with Britney Spears’ latest fragrance, MIDNIGHT fantasy, which launched in December 2006.

How do I send or receive a personal message from Britney?
Senders provide the receiver’s name and personality to create a personalized “MIDNIGHT fantasy” message from Britney selected just for them. Messages will be sent from the site http://www.midnightfantasybritneyspears.com. The Britney Spears personal voice message will be heard as soon as the lucky recipient picks up the phone.

What does Britney think about this new advertising campaign?
“It’s so cool to personally reach out to my fans this way!,” said Britney Spears. “I am really excited for people to get the calls and send ‘midnight fantasy’ messages to their friends from me. I absolutely love this new fragrance, and hope everyone is encouraged to try it.”

Where can I buy MIDNIGHT fantasy?
MIDNIGHT fantasy BRITNEY SPEARS(TM) is available at department stores, like Macy’s, nationwide. Find out more information about Britney Spears fragrances at BritneySpearsBeauty.com.

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Posted in Britney's Beauty Line, General, Pop Culture, Shopping, Workin' on the Side on February 14th, 2007

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BritneySpearsWatch.com chronicles the ins-and-outs of the personal and professional life of Britney Spears. We cover her life as a lover, parent, entertainer and party-hopper. We're mystified both by her charisma and her career, and have learned to never be surprised – we can never predict what Britney will do next.

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